M&Co Bodoni Brass Watch
M&Co Bodoni BRASS Watch made of IP Brass Color Stainless Steel
“Waste Not a Moment.” Bodoni (1984)
Who says that what is old is new and what is new is old?
M&Co Bodoni Brass Watch has long been recognized as an icon of simplistic and pure watch design. Originally designed in 1984, the classic all black version gave way to the brushed stainless steel version. And now, Projects introduces The M&Co Bodoni BRASS. In reality, this is made to the same specifications of the classic black. While the original black Bodoni Watch is made of IP black stainless steel, this new version from yesteryear is made the same way… IP brass (or gold depending upon your interpretation) stainless steel. The Bodoni Watch from M&Co in classic black, stainless and now brass/gold finish was the brainchild of creator Tibor Kalman.
M&Co’s Bodoni watch features the classic Bodoni typeface designed by Giambattista Bodoni (1740-1813) in late 18th-early 19th century, Italy. Bodoni’s typeface is characterized by easily recognizable Romantic typeface, vertical stress, slight serif bracketing, a vertical tail of Q, and a small upper bowl of g to name a few. Clearly a classic of its day, and even today, the M&Co Bodoni Brass Watch from M&Co has clean lines that carefully teeter from light to dark and back. Bodoni is timeless. Each hand-crafted timepiece is made of an IP brass/gold color stainless steel ensuring a finish that stays looking new. Bodoni comes with a genuine top stitched black leather band lined with a taupe glove leather finish and a matching stainless steel buckle.
The late Tibor Kalman, founder of M&Co. began his legendary relationship with time in 1983. In the spirit of the motto imprinted on the backside of the watches – “Waste Not a Moment.” Tibor Kalman (1949-1999) founded the legendary, multidisciplinary design firm M&Co in 1979. In collaboration with his wife Maira, the conceptually progressive firm initially created graphics, magazines and film titles, and books. Following the release of a record album cover for the rock band Talking Heads, M&Co gained major attention for “pushing the envelope” on conventions of design and typography, and went on to become a major influence on emerging designers. Projectswatches and M&Co began their historic relationship back in 2005 both companies sharing their common love of design and the timepiece. M&Co with its love of design and the whimsy and Projects watches with its love of design and architecture. A perfect marriage.
The M&Co Askew Watch can be seen as a clock in the Lower East Side of New York.
M&Co Bodoni Brass Watch from M&Co is made of a brass color IP stainless and is 33mm in diameter (1.30″) and 6.35mm high (1/4″) making this timeless classic perfect for any size wrist. Bodoni is complemented with a black leather stitched 18mm tapered brown leather stitched band.