Born in Vienna in 1956, Fredi Brodmann attended the Academy for Applied Arts and worked with Joey Badian. His talents for cartoons soon caught the attention of the editors of leading publications. He published books of his cartoons and then began to apply the drawings to watches.

In 1987, he founded Visual Visions Inc., Art, Fun & Function, in New York in partnership with Lewis Lewitan.

Fredi is a very intense and talented designer with an amiable and outgoing personality. The sense of humor apparent in his entire work is always spontaneous, refreshingly funny and (almost) never nasty.

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